Microformats and SEO

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For a long time search engines have been making sense of a web development approach that doesn’t incorporate consistent markup for consistent items. Search engines have managed to do a great job with this, however, now we have the advantage of microformats and other Rich Snippets. With microformats we can make both machine readable and human readable code. This concept will encourage SEO professionals to engage web developers as well as become more code savvy themselves.

Microformats are simple standardized ways of organizing website information. Microformats have implications for web development standards, SEO, and application development around parsing website information.

Lately, there has been a lot of discussion around these snippets for SEO, geo tagging, etc. I find this a bit ironic because they have been around for so long.  (The microformat search term on Google hit its peak in 2007.)  However, what hasn’t been around for very long is the Google adoption of all of these “Rich Text Snippets”.  The term Rich Text Snippets includes microformats, microdata, and RDFa’s.  I’ve seen some examples on the microformats blog and Google has been blogging about all the support they have been adding.  Google actually made some mistakes in their examples, but it looks like they corrected them. So I thought I would outline my favorite examples of microformats to get that information out there.  Hopefully we can perpetuate the wide-spread use of these.

These are my favorite markup uses for each format:


<div class="hreview">
  <span class="item">
    <span class="fn">Scott Gale's Blog</span>
  Reviewed by <span class="reviewer">John Smith</span> on
  <span class="dtreviewed">
    Jan 6<span title="2009-01-06" />
  <span class="summary">Love the website</span>
  <span class="description">
    I like your blog because it offers me, an SEM evangelist and
    sales guy, an insight into the world of technology from
    someone who understands the very essence of its infrastructure.
  <span class="rating">4.5</span>


<div class="vcard">
  My name is
  <span class="fn">Scott Gale</span>,
  My blog url is:
  <a href="http://scottgale.com/blog" class="url">scottgale.com/blog</a>.
  I live in
  <span class="adr">
    <span class="locality">South Burlington</span>,
    <span class="region">VT</span>
  and work as a
  <span>Web Developer</span> at


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   <span class="fn org">Scott Gale's Web Shop</span>
   Located at
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        <span class="street-address">16 Any Dr.</span>, <span class="locality">South Burlington</span>, <span class="region">VT</span>.
     <span class="geo">
        <span class="latitude">
           <span class="value-title" title="37.774929" />
        <span class="longitude">
           <span class="value-title" title="-122.419416" />
     Phone: <span class="tel">206-555-1234</span>
     <a href="http://scottgale.com/blog">scottgale.com/blog</a>


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Video: (RDFa from Google’s site)

    <object width="512" height="296" rel="media:video"
     <param name="movie" value="http://example.com/video_object.swf?id=12345" />
     <embed src="http://example.com/video_object.swf?id=12345"
       type="application/x-shockwave-flash" width="512" height="296">

     <a rel="media:thumbnail" href="http://example.com/thumbnail_preview.jpg" />
     <a rel="dc:license" href="http://example.com/terms_of_service.html" />
     <span property="dc:description" content="Cute Overload defines Baroo? as: Dogspeak for
      'Whut the...?'Frequently accompanied by the Canine Tilt and/or wrinkled brow for enhanced effect." />
     <span property="media:title" content="Baroo? - cute puppies" />
     <span property="media:width" content="512" />
     <span property="media:height" content="296" />
     <span property="media:type" content="application/x-shockwave-flash" />
     <span property="media:region" content="us" />
     <span property="media:region" content="uk" />
     <span property="media:duration" content="63" />

(Would be nice to see a video microformat, they audio spec is in review currently.)

With Google’s adoption of these standards it puts microformats in the running for some serious SEO discussion. Google has a lot of documentation about this. They also have a rich snippet testing tool to confirm that your html is properly formed and able to be parsed.

Also, I stumbled upon a great post by Jay Myers about the potential of these formats and how it relates to SEO.

With Google’s adoption of this it puts microformats as a new and important SEO component. Utilizing the examples above coupled with the tools that Google has for testing will help create a more human and machine readable web. Microformats.org can help get you started if you are interested in becoming a contributor.

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My new blog mock in HTML5

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So this week I discovered http://conceptfeedback.com/ (http://bit.ly/bJk6CO). I know lots of people say, don’t trust the opinions of random people out there but at the same time, that is the internet constituency hitting my site. It is good to have some opinions from a diverse set of people. I loved the opinions that I have received thus far, some good ideas have come out of it. I encourage people to try this service, as long as you review other people’s work it is free to try.

So here is the mockup I posted there, which I have built in HTML5:

New Blog Mockup

You can check out and comment on the new concept in conceptfeedback.com or on this site.  Once I have this fully solidified I will send around my general markup philosophy for setting up a wordpress skin in HTML5.

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Setting up an iPhone WordPress Plugin

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iPhone WordPress Screenshot

After I setup the iPhone version of my blog a lot of people were asking me how to do it. Truth is the plugin I’m using makes it extremely easy. Even if you host your own WordPress blog it’s easy to add the WPtouch plugin and get your site iPhone enabled. From your admin console go to Plugins > Add New > search for “WPtouch”, hit “Install” and you are good to go.

The only problem I ran into is that after I installed W3 Total Cache it completely hosed my iPhone site version. So pay attention to possible plugin conflicts as you further optimize your site.

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CSS Vertical Text

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Many people have written about the potential for vertical text in CSS so I wanted to try it out for myself. By using the technique described below I was able to achieve this effect:

*Disclaimer: This doesn’t work in old Opera versions, but does work in Opera 10.5. This also works in IE6+, FF, and Webkit based browsers, so that is pretty encompassing.

Here is the basic markup:

<p>CSS Vertical Text</p>

I wanted to try to do my best to exclude IE browser checks and conditional checks. So this example handles all browsers mentioned previously with a single CSS block:

p.css-vertical-text {
	border:0px solid red;
	-o-transform: rotate(90deg);
	font-family: ‘Trebuchet MS’, Helvetica, sans-serif;
	text-shadow: 0px 0px 1px #333;

Also, if I can stay away from IE filters I like too, but it’s worth mentioning that if you have an specific rotation, you have to use the IE filter:

filter: progid:DXImageTransform.Microsoft.BasicImage(rotation=3);

Where 0, 1, 2, 3 correlate to 0, 90, 180, and 270 respectively.

So I tried to keep this one simple, but lining everything up in different browsers can be a pain because of the way each browser interprets the spacing.

Information for this post was pulled from the following places:

Real text rotation with CSS


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